Phase One

Phase One

Defining Success

• Outline your objectives
• Expectations, questions, and concerns
• What is your motivation to sell?
• What is your timeline to move?
• Where are you moving?
• What is most important for you?

Understanding the Market

• Market Dynamics: Macro v. Micro
• Market Forces: Supply and Demand
• The Numbers: Trends and Metrics
• Analysis of active, pending, and sold transactions
• Personal timing and seasonal considerations

Strategic Planning and First Impressions

• Discuss Improvements and alterations
• Outline features and benefits
• Determine key differentiators based on active inventory
• Establish target market and buyer profile
• Create profile-based buyer attraction strategy