Selling Your Home : Our Plan

Seller's Process

Defining Success

  • Outline your objectives
  • Expectations, questions, and concerns
  • What is your motivation to sell?
  • What is your timeline to move?
  • Where are you moving?
  • What is most important for you?

Understanding the Market

  • Market Dynamics: Macro v. Micro
  • Market Forces: Supply and Demand
  • The Numbers: Trends and Metrics
  • Analysis of active, pending, and sold transactions
  • Personal timing and seasonal considerations

Strategic Planning and First Impressions

  • Discuss Improvements and alterations
  • Outline features and benefits
  • Determine key differentiators based on active inventory
  • Establish target market and buyer profile
  • Create profile-based buyer attraction strategy

Listing Details

  • Finalize documentation and contractual agreements
  • Complete property improvements
  • Engage staging consultant
  • Engage photography and media professional
  • Organize trusted advisor meeting
  • Define launch timeline

Marketing Preparations

  • Property launch collateral
  • Traditional advertising
  • Digital marketing plan
  • Social media strategy
  • Broker network exposure
  • Open house strategy
  • Direct mail and communication approach
  • International buyer strategy
  • Events and public relations

Introducing the Property

  • Launch the marketing plan
  • Create the perception of value
  • Attract and qualify potential buyers
  • Show the property
  • Monitor interest
  • Weekly reports, updates, and communication strategy
  • Respond to changes in the market place

Negotiating Strategies

  • Procure written offers
  • Qualify and analyze the merits of each offer
  • Negotiate to optimize price and terms
  • Multiple offer process and backup offer strategies

Escrow Process

  • Execute the contract
  • Complete disclosures/li>
  • Meet deadlines and contingency periods
  • Fulfill duties and responsibilities


  • Transition from the property
  • Final documentations/li>
  • Close and celebrate!

Working Together Again

  • Stay in touch and keep you informed
  • Second homes and investment properties
  • Provide resources
  • Feedback, testimonials and referrals

When Not to List Your Home For Sell

Everyone talks about when you SHOULD sell, but how about when you should NOT sell? Bad timing can cost you. When it comes to marketing a home for sale, you want the most eyes as possible on that property within the first seven days. So, when it comes to the summertime when’s the best time to launch a listing?

Work With Taya

Taya is a California native with 12 years of real estate experience and has sold over $145M in residential sales. She repeatedly goes above and beyond the call of duty to ensure deadlines are made and that all transitions go smoothly. Whether you’re selling or buying, Taya is the kind of Realtor® you can always depend on.

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