Seller's Process
Defining Success
- Outline your objectives
- Expectations, questions, and concerns
- What is your motivation to sell?
- What is your timeline to move?
- Where are you moving?
- What is most important for you?
Understanding the Market
- Market Dynamics: Macro v. Micro
- Market Forces: Supply and Demand
- The Numbers: Trends and Metrics
- Analysis of active, pending, and sold transactions
- Personal timing and seasonal considerations
Strategic Planning and First Impressions
- Discuss Improvements and alterations
- Outline features and benefits
- Determine key differentiators based on active inventory
- Establish target market and buyer profile
- Create profile-based buyer attraction strategy
Listing Details
- Finalize documentation and contractual agreements
- Complete property improvements
- Engage staging consultant
- Engage photography and media professional
- Organize trusted advisor meeting
- Define launch timeline
Marketing Preparations
- Property launch collateral
- Traditional advertising
- Digital marketing plan
- Social media strategy
- Broker network exposure
- Open house strategy
- Direct mail and communication approach
- International buyer strategy
- Events and public relations
Introducing the Property
- Launch the marketing plan
- Create the perception of value
- Attract and qualify potential buyers
- Show the property
- Monitor interest
- Weekly reports, updates, and communication strategy
- Respond to changes in the market place
Negotiating Strategies
- Procure written offers
- Qualify and analyze the merits of each offer
- Negotiate to optimize price and terms
- Multiple offer process and backup offer strategies
Escrow Process
- Execute the contract
- Complete disclosures/li>
- Meet deadlines and contingency periods
- Fulfill duties and responsibilities
Closing
- Transition from the property
- Final documentations/li>
- Close and celebrate!
Working Together Again
- Stay in touch and keep you informed
- Second homes and investment properties
- Provide resources
- Feedback, testimonials and referrals
